Whether you're buying your first home, selling a property, relocating to North Texas, or exploring the luxury market, TLC Realty Group is here to help.
We combine local market knowledge, collective expertise, and personalized service to make every real estate experience exceptional. Explore our frequently asked questions to learn more about our team, services, and approach to real estate throughout North Texas.
Who is TLC Realty Group?
Founded in 2023 by Heather Poehler and Erin Clifford, TLC Realty Group is an eight-agent, all-woman real estate team affiliated with Keller Williams Realty Allen. We bring together experienced professionals who believe in collaboration, continued growth, and exceptional client service.
What makes TLC Realty Group different from other real estate teams?
Our philosophy is simple: work together, grow together, and deliver exceptional results together. We combine individual expertise with the strength of a collaborative team, creating an experience built on trust, professionalism, and genuine care.
What are TLC Realty Group's core values?
Our core values are Trustworthiness, Collaboration, Unwavering Optimism, and Persistence. These values guide our relationships with clients, our teamwork, and our commitment to making every transaction a positive experience.
What types of clients and properties does TLC Realty Group serve?
Everyone! From first-time homebuyers and growing families to luxury buyers, acreage properties, custom homes, and sellers at every price point. If it's dirt, we'll sell it; if it's luxury, we'll sell it. Every client receives the same exceptional level of service.
How does TLC Realty Group determine the right listing price?
We conduct extensive market research and prepare a Comparative Market Analysis (CMA), evaluating recent sales, active competition, market conditions, and your home's unique features to develop a competitive pricing strategy.
Does TLC Realty Group offer complimentary home valuations?
Yes! We offer complimentary home valuation consultations to help homeowners understand their property's potential market value and discuss a selling strategy.
How does TLC Realty Group market homes for sale?
Our marketing may include professional photography and videography, staging consultations, brochures and print materials, social media campaigns, email marketing, agent outreach, reverse prospecting, open houses, and online exposure through the MLS and other platforms. Each property receives a marketing strategy designed around its unique features and target audience.
How does TLC Realty Group keep sellers informed?
Communication is a priority. We provide weekly seller reports, showing activity, buyer feedback, market updates, and ongoing strategy conversations so you always know what is happening and why.
Where does TLC Realty Group help buyers find homes?
We serve buyers throughout North Texas, including Allen, Fairview, Lucas, Plano, Frisco, McKinney, Prosper, Celina, Parker, Wylie, Richardson, Dallas, Rockwall, Heath, Lavon, Princeton, Anna, Van Alstyne, and Fort Worth, along with surrounding communities.
Does TLC Realty Group work with first-time homebuyers and relocation clients?
Absolutely! We have an agent who specializes in first-time homebuyers and extensive experience helping families relocate to North Texas. We help clients explore communities, understand the market, and find a home that fits their needs and lifestyle.
Does TLC Realty Group represent luxury and new construction buyers?
Yes. Our agents have experience with luxury properties, custom homes, acreage, and new construction. We guide buyers through the process, help evaluate opportunities, and negotiate on their behalf.
How does the home-buying process begin?
We start by listening. During your initial consultation, we learn about your goals, budget, timeline, and preferred locations. From property searches and showings to negotiations and closing, we keep you informed every step of the way.
What should buyers consider when purchasing acreage in North Texas?
Buyers should evaluate utilities, water sources, septic systems where applicable, access, easements, surveys, deed restrictions, drainage, and potential land-use limitations. Our agents help identify important considerations and coordinate with appropriate professionals.
What makes TLC Realty Group's luxury marketing approach different?
Our philosophy is:
POSITIONED TO STAND OUT. MARKETED TO BE SEEN. STRATEGIZED TO SELL.
Selling a luxury home requires more than exposure. It requires exceptional presentation, strategic positioning, targeted marketing, and proactive execution. We create a customized selling strategy designed to showcase your home's unique qualities, reach the right buyers, and create the strongest possible opportunity for a successful sale.
What does the TLC luxury marketing program include?
Depending on the property and customized marketing plan, our approach may include:
Staging to Stand Out: Professional staging evaluations and customized recommendations to enhance presentation and create a memorable first impression.
Luxury Photography + Cinematic Video: Professional photography, property films, twilight imagery, aerial photography, drone video, and lifestyle footage.
Strategic Luxury Marketing: Customized print and digital campaigns, neighborhood marketing, and social media promotion across Facebook, Instagram, TikTok, and LinkedIn.
Global Exposure: Through KW Luxury, eligible properties may receive worldwide digital exposure through platforms including The Wall Street Journal, MarketWatch, James Edition, Mansion Global, Barron's Group, and PENTA.
Homes.com + Online Exposure: Expanded digital visibility through Homes.com, the MLS, and other online channels.
MLS + Reverse Prospecting: Proactive agent outreach to identify potential buyer matches and additional marketing opportunities.
Open Houses: Thoughtfully planned experiences designed to showcase your property and attract prospective buyers.
Final Offer: When appropriate, a modern platform that allows buyers to submit offers in real time and can help generate interest and competitive opportunities.
Does TLC Realty Group provide customized marketing for every property?
Yes. Every home is different. We consider its features, location, lifestyle, and ideal buyer when developing a marketing strategy. Our goal is to position each property to stand out and reach the right audience.
How do I choose the right TLC Realty Group agent?
Our team includes agents with different backgrounds, experience, and areas of expertise. We can help connect you with an agent whose strengths and market knowledge align with your real estate goals.
How do I schedule a consultation?
Visit our website at https://tlc-realty.com/ or contact our team to discuss your buying or selling goals and schedule an initial conversation.
Does TLC Realty Group stay connected with clients after closing?
Absolutely! Our relationships don't end at closing. We stay connected through personal check-ins, newsletters, market updates, client appreciation events, and quarterly pop-bys. We want to remain a trusted resource for our clients and their families for years to come.
Whether you're buying, selling, or simply exploring your options, TLC Realty Group is here to help.
Elevated Service. Collective Expertise. Lasting Relationships.